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Printing Glossary
Plain-English definitions for the printing and artwork terms you'll see across our product pages, each linked back to the products they apply to.
Narrows the list below as you type. Works without JavaScript too — use the A–Z jump list.
A
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A-Series Paper Sizes (A0-A6)
International standard sizes where each step divides the previous sheet in half. A4 (210 ×...
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Artboard
The defined canvas area in a design file that represents the final printed size of your pr...
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Artboard (Card Stock)
Sturdy, heavyweight cardboard used for postcards and presentation folders, offering durabi...
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Artwork Preflight Check
An automated or manual inspection of your PDF before printing to verify that it meets tech...
B
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Banner Stand Frame
The structural base and support system for a pull-up banner, typically a silver-coloured r...
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Bi-Fold
A folded brochure with one central crease, creating four pages (two leaves) when opened. A...
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Bleed
Extra space extending beyond the trim line on artwork to ensure colour or images reach the...
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Blockout Fabric
Opaque vinyl fabric that blocks light transmission completely. Used for pull-up banners an...
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Bond Paper
A lightweight, laser-safe uncoated paper (typically 100gsm) suitable for printing letterhe...
C
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CMYK
CMYK (cyan, magenta, yellow, black) is the standard colour model for printing. Combines in...
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Colour Swatch
A small area of printed colour adjacent to your design used as a reference to verify that...
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Corflute
Corrugated plastic sheet material with a fluted (wavy) interior structure. Lightweight, du...
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Crop Marks
Thin lines printed at the corners and edges of artwork to show the printer exactly where t...
D
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Delivery costs
Standard delivery is free Australia-wide on print products such as business cards, flyers...
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Die-Cutting
Using a custom metal shape (die) to cut printed material into precise, non-rectangular for...
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Digital Proof
A digital preview of your printed product showing layout, trim and safe area before produc...
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DL Size
DL (Dimensional Letter) measures 99 × 210 mm—one-third of A4, a popular standard size for...
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Double-Sided Printing
Printing on both the front and back of a page or card in a single production run, maximisi...
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DPI (Resolution)
DPI (dots per inch) measures image resolution. Aim for 300 DPI at final size for quality b...
E
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Express (Rush) Turnaround
A faster, dearer production option. At Down Under Print, Express is dispatched the next bu...
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Eyelets
Metal grommets (reinforced holes) punched around the perimeter of banners and signs to sec...
F
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Flute Direction
The orientation of the internal ribs or channels within corflute material—vertical or hori...
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Foil Stamping
A process applying metallic or coloured foil to card surfaces using heat and pressure, cre...
G
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Gloss Finish
A shiny, reflective protective coating applied after printing that makes colours vivid and...
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GSM
Grams per square metre—a standard measurement of paper weight and thickness. Higher GSM me...
H
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Hemming
A reinforced border or binding sewn along the edges of a PVC banner to increase durability...
K
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Kiss-Cut
A cutting technique that cuts through the top material without cutting the backing sheet,...
L
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Lamination
A protective plastic coating applied to printed card surfaces to increase durability, redu...
M
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Matt Laminate
A non-reflective protective coating applied after printing that reduces glare and fingerpr...
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Minimum Order Quantity (MOQ)
The smallest number of items you must order of a single design; ordering fewer than the MO...
N
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No GST charged (ex GST explained)
The price shown on Down Under Print is the total you pay. We're not registered for GST, so...
O
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Outlined / Embedded Fonts
Converting fonts to vector shapes (outlined) or including font files in the PDF (embedded)...
P
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PMS / Spot Colour
A pre-mixed ink colour printed as a separate colour run, not built from CMYK. Ensures exac...
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Pocket Placement (Presentation Folders)
The choice of whether the internal pocket on a presentation folder is positioned on the le...
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Postcard Address-Side Layout
The back of a mailable postcard must divide the address side into two sections: the left h...
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Print-Ready PDF
A PDF that meets all technical specifications for print production: correct size, CMYK col...
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PVC Banner Material
Polyvinyl chloride fabric—a heavy-duty, water-resistant vinyl material. Flexible, durable,...
Q
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Quantity Price Break
Printing costs are divided across more items when you order larger quantities, reducing th...
R
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Raster vs Vector
Raster is pixel-based (like photos); vector is maths-based (like logos). Vector scales inf...
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Retractable Banner Stand
A portable display stand with a rolled banner that retracts into its base. Ideal for trade...
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RGB vs CMYK
RGB is light-based colour for screens; CMYK is ink-based for print. They produce different...
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Rounded Corners
A finishing option some printers offer that cuts the four corners of cards into gentle cur...
S
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Safe Area
The region where text and important logos should sit to remain fully visible after trimmin...
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Single-Sided vs Double-Sided
Single-sided printing uses only the front of a product, while double-sided printing uses b...
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Soft-Touch Laminate
A textured protective coating that feels velvety and warm to the touch, providing a premiu...
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Spine Width (Presentation Folders)
The width of the centre strip on a presentation folder that connects the front and back co...
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Spot UV
UV varnish applied to specific areas of a card to create glossy, tactile highlights that c...
T
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Tri-Fold Brochure
One sheet folded twice, with both folds tucking inward, to make six panels (three a side)....
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Trim Size
The final dimensions of your printed product after cutting. For example, a business card i...
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Turnaround Time
The number of business days from when your artwork is approved until your printed order is...
U
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Uncoated Stock
Paper or cardstock without a protective coating, featuring a natural, matte texture that f...
V
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Vector Logo File
A vector logo is a scalable graphic file (AI, EPS, SVG, or PDF) that maintains crisp edges...
W
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Wide-Format Printing
Printing products larger than standard page sizes—typically 450×600mm and above—on special...